EasyVisual introduced a new approach to use banner advertising for promoting brands
Brands and suppliers are constantly working to improve advertising campaigns and choose the different approaches and channels to promote their goods and services. According to the study Ironpaper, banner ads takes 2nd place in the digital advertising market. EasyVisual the company recently launched a mobile app Banners App, which will help to make banner ads more effective.
App Banners App
Banners App — a mobile app that shows ads to users every time they unlock the smartphones, which on average occurs from 80 to 110 times a day. The application is developed on Android operating system, which occupies a leading and more profitable position in the market compared to iOS. According to the Newzoo report, in November 2017 75.9 percent of all smartphones was on Android.
The app is already available for download in Google Play and get acquainted with its functions. Users enter personal information and set up the number of ad impressions per day. At the same time targeting of ads is based on such indicators as location, gender, marital status, education, languages, interests, professional achievements and the level of income and is shown only to targeted users.
Benefits for brands and advertisers
Advertisers and brands in stock should be an alternative channel for promotion. 69% of consumers 18 to 39 years old use mobile devices to research products before they purchase, and 44% a tablet. Banners App gives access to statistics (number of real hits and transitions) and shows ads only to your target audience with details of the characteristics of the users. At the same time, for users not having the pressure as they freely viewed the advertisement, which eliminates the loss of reputation of brand of the advertiser.
About company EasyVisual
EasyVisual — new ad network that shows ads to users when they look at the screen of the smartphone during its release. Only at the time of launch the target audience of the application amounted to more than 3.5 M users in 190 countries. Among them, South Korea, China, Vietnam, Poland, Slovakia, Germany, Ukraine, Turkey, Czech Republic, Israel. Detailed information about the network is available on the official website or e-mail: [email protected].