According to the statistics portal Statista, number of smartphone users by 2019 will amount to 2.5 billion people. The user unlocks the mobile device 80 to 110 times a day. This trend provides an opportunity for the development of new technologies in the field of promotion of goods and services on mobile devices. 9 September 2018 for FutureNet World Convention in Macau EasyVisual advertising network announced the launch of a mobile app Banners App.
What is EasyVisual?
EasyVisual — new ad network that shows ads to users when they look at the screen of the smartphone during its release. Only at the time of launch the target audience of the application amounted to more than 3.5 million users in 190 countries. Among them, South Korea, China, Vietnam, Poland, Slovakia, Germany, Ukraine, Turkey, Czech Republic, Israel.
How does Banners App?
Banners App — mobile application that runs on the Android operating system. Despite the popularity of iPhone among users, the Android operating system is high-end and more profitable position in the market. Mobile app Banners App is activated every time a person unlocks a smartphone. However, the user has the option to manually configure the number of ad impressions per day.
In addition to configuring the frequency of ad users indicate their personal information: location, gender, marital status, education, languages, interests, professional achievements and wealth. The mobile app can be downloaded from Google Play.
“The targeting of ads to each specific user is in accordance with his personal characteristics. Thus, brands can be sure that their advertising is shown to the target group, and users are watching only the ads that are relevant to their interests. However, users can go to the brand site through a banner or just close the advertising”, — said Rafal Shimanski, SEO EasyVisual.
What is the benefit for advertisers?
Service providers and brands get access to an innovative promotion channel. 69% of consumers 18 to 39 years old use mobile devices to research products before they purchase, and 44% a tablet. App Banners App finds real review the ads and clicks on it. The ads in the app is real, not conditional, as is common in banner advertising, where users may not see the banner, a show which advertisers pay. Due to the detailed configuration of the characteristics of the audience a demonstration of advertising messages to bring about positive results: increased traffic and brand awareness. The user views the advertising message voluntarily, which eliminates the loss of reputation of brand of the advertiser.
Detailed information about the project is available on the official website EasyVisual, and also by e-mail: [email protected]