Italian football club Juventus announced the release of “fan-tokens” two weeks after the French Paris Saint-Germain.
Today Juventus announced that the tokens for fans will be released in the first quarter of 2019, the year in cooperation with blockchain platform Socios.com. Juventus, and Paris Saint-Germain, also announced earlier this month on cooperation with Socios.com intends to use tokens mainly in the voting system for the fans.
The most decorated and strongest in Italy and second worldwide football team has 60 million fans around the world. The news was commented by the inspector and head of global partnerships football club:
“As a club we are always very carefully and actively follow the innovations and new technologies. Together with Socios.com we can offer new opportunities for our fans from around the world”
The question remains about selling fan-tokens Juventus. Meanwhile, digital assets Paris Saint-Germain only available on the Maltese trading platform chiliZ (CHZ) owned by Socios.com.
CEO Socios.com Alexander Dreyfus, is optimistic about the potential of cryptocurrency, and expects within a few years, the contracts with eToro will bring in the sporty economy about 300 million dollars.
Cooperation with crypto-Fiat trading platform eToro, this is just one example of how football clubs are trying to enter the cryptocurrency market, because this year the football industry was seriously interested in cryptocurrencies and blockchain projects: for example, several English clubs signed a deal integrating blockchain technology in its future advertising strategy, and earlier this summer, Brazilian football clubs Atletico Paranaense and Corinthians announced the promotion of new cryptocurrencies IVI, specially designed for football industry Hong Kong CryptoStream Inoovi.
Also in the early months of the American baseball club Los Angeles Dodgers announced that will give fans the convertible at ETH nominal tokens of the stars of the club for the game against the San Diego Padres, which took place last week.