Swiss Watch Brand Brings Authenticity into the Technology Era with Blockchain


BROOKLYN, N.Y., Sept. 8, 2021 /PRNewswire/ — Globally acknowledged for its luxurious Swiss watch assortment, Max Finkel Second makes use of blockchain know-how to protect the authenticity of every timepiece from manufacturing onwards. The corporate, initially based in Switzerland in 1937, was just lately re-established within the USA in 2021. Though the corporate headquarters is at the moment based mostly out of Brooklyn, New York, the timepiece manufacturing stays in Switzerland, the place a veteran crew of watchmaking professionals expertly mix precision elements with aesthetically pleasing casings.

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Watch and jewellery counterfeits and the second-hand market have plagued the luxurious sector because the eighteenth century. In keeping with estimates by the Swiss Customs Service, some 30 to 40 million counterfeit watches are put into circulation every year. Max Finkel Second states that these counterfeits price 1.9 billion euros per yr in associated losses, significantly on the European market. This has led to the trade turning to laptop know-how to regain market authenticity.

The result’s The WatchCertificate, which makes use of an open and non-proprietary know-how based mostly on the blockchain Ethereum. “This blockchain know-how permits the only proprietor of the certificates to entry it and to maintain a digital duplicate of his timepiece all through his life,” explains the corporate’s senior spokesperson, Paul Stein. “The WatchCertificate™ know-how additionally allows quite a few extra companies, akin to switch of possession, insurance coverage and theft reporting.”


Utilizing the unique Max Finkel principle as a information, the corporate launched a brand new product line, the Inaugural Assortment. “We design watches that will be enduring sufficient to face up to the check of time, with however a touch of modernity,” Stein provides. The corporate is planning on new collections to be added yearly.

Max Finkel watches are Chronometer-certified and adjust to the usual set by the Swiss Official Chronometer Testing Institute, are waterproof as much as 10 ATM (the equal to 100 meters underwater), characteristic quartz motion and include a leather-based strap that may be simply modified with the quick-release bar mechanism.

To be taught extra concerning the at the moment launched Max Finkel Second inaugural chronograph version, go to the corporate’s official web site or Fb web page at

Contact Title : Paul SteinContact Cellphone: ‪(917) 473-2034Contact Electronic mail: [email protected]

About Max Finkel Second LLC.

Max Finkel Second LLC is a producer of Swiss luxurious watches based mostly out of Brooklyn, N.Y. with all manufacturing in Switzerland. Initially based in Switzerland in 1937 and reestablished in america in 2021. The integrity of every watch is protected for generations with block chain know-how, to protect the authenticity of every timepiece from manufacturing onwards. Max Finkel Second LLC produces traditional aesthetically pleasing timepieces and an equally nice buying expertise.

SOURCE Max Finkel Second LLC

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